you do the education after. if you run a campaign on educating people, i guarantee 9 times out of 10, you lose the campaign. you may issue later on. but you lose the campaign. that's exactly what happening here. >> if you tell them this is campaign about educating people and you don't do that, i think that's a losing proposition. >>> bob dole never got 43% in any poll and it was primarily because of what we called the mediscae campaign, it's coming. the republicans made the choice, we're going to take it like a man and get our head beat it or try to fight back. >> in 2010, you guys ran that campaign against democrats and i think you were successful and that's why you took back the house. look, if you unleashed the ryan plan on the american people right now. >>> i want to turn to foreign policy before we go. we saw a big moment at the u.n. general assembly. benjamin netanyahu went before the general assembly talking about iran's nuclear capability. at some point, he draws the red line for that cartoon. he also ha